Exchanging links with websites related to your own (also known as reciprocal linking) is by far the most cost effective form of online advertising... it`s absolutely free! Reciprocal linking is the #1 strategy I personally use to not only increase my websites search engine rankings and link popularity, but also to receive free targeted traffic from the search engines and from the websites I exchange links with! However, it can become quite tedious having to constantly update and upload your reciprocal links pages, having to monitor whether your link partners are still linking back to you or not and having to search through ALL of the links on your reciprocal links pages when only one of them need to be modified. Your time is way too valuable to be wasting on chores like this, am I right? That`s exactly why the Reciprocal Manager was developed, to make reciprocal linking a lot easier for you! The Reciprocal Manager will create a neat, search engine friendly directory that will display all of your link partners by category. The Reciprocal Manager will also make sure your link partners are linking back to you, will allow you to easily find, modify and remove any of the reciprocal links within your directory and a whole lot more!